Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

Madhav N. Segal; Uma A. Segal; Mary Ann Palmer Niemczycki

doi:10.1016/0148-2963(93)90016-I

Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

Madhav N. Segal
, Uma A. Segal
, Mary Ann Palmer Niemczycki

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business Research
Volume	27
DOIs	https://doi.org/10.1016/0148-2963(93)90016-I
State	Published - May 1 1993

Disciplines

Economics
Marketing

Access to Document

10.1016/0148-2963(93)90016-ILicense: Unspecified

Cite this

@article{ef6f33bc207e4917a86dbcbdc9d47dbf,

title = "Value Network for Cross-national Marketing Management: A Framework for Analysis and Application",

author = "Segal, \{Madhav N.\} and Segal, \{Uma A.\} and Niemczycki, \{Mary Ann Palmer\}",

note = "This article documents the centrality and importance of values in marketing, especially in the context of cross-cultural marketing management. Followi...",

year = "1993",

month = may,

day = "1",

doi = "10.1016/0148-2963(93)90016-I",

language = "American English",

volume = "27",

journal = "Journal of Business Research",

}

TY - JOUR

T1 - Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

AU - Segal, Madhav N.

AU - Segal, Uma A.

AU - Niemczycki, Mary Ann Palmer

N1 - This article documents the centrality and importance of values in marketing, especially in the context of cross-cultural marketing management. Followi...

PY - 1993/5/1

Y1 - 1993/5/1

UR - https://www.sciencedirect.com/science/article/pii/014829639390016I

U2 - 10.1016/0148-2963(93)90016-I

DO - 10.1016/0148-2963(93)90016-I

M3 - Article

VL - 27

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

Disciplines

Access to Document

Other files and links

Cite this