Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

Madhav N. Segal; Uma A. Segal; Mary Ann Palmer Niemczycki

doi:10.1016/0148-2963(93)90016-I

Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

Madhav N. Segal, Uma A. Segal, Mary Ann Palmer Niemczycki

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business Research
Volume	27
DOIs	https://doi.org/10.1016/0148-2963(93)90016-I
State	Published - May 1 1993

Disciplines

Economics
Marketing

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title = "Value Network for Cross-national Marketing Management: A Framework for Analysis and Application",

author = "Segal, {Madhav N.} and Segal, {Uma A.} and Niemczycki, {Mary Ann Palmer}",

note = "This article documents the centrality and importance of values in marketing, especially in the context of cross-cultural marketing management. Followi...",

year = "1993",

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AU - Segal, Uma A.

AU - Niemczycki, Mary Ann Palmer

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JO - Journal of Business Research

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Value Network for Cross-national Marketing Management: A Framework for Analysis and Application

Disciplines

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