Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms

Javier Marcos-Cuevas; Daniel D. Prior; Matias G. Enz

doi:10.1007/978-3-319-10951-0_55

Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms

Javier Marcos-Cuevas, Daniel D. Prior, Matias G. Enz

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Ideas in Marketing: Finding the New and Polishing the Old
Subtitle of host publication	Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
DOIs	https://doi.org/10.1007/978-3-319-10951-0_55
State	Published - Jan 2015
Externally published	Yes
Event	Academy of Marketing Science (AMS) Annual Conference - Duration: Jan 1 2013 → …

Conference

Conference	Academy of Marketing Science (AMS) Annual Conference
Period	1/1/13 → …

Keywords

supply chain
conceptualism
complex B2B relations

Disciplines

Economics

Access to Document

10.1007/978-3-319-10951-0_55License: Unspecified

Cite this

Marcos-Cuevas, J, Prior, DD & Enz, MG 2015, Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms. in Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science (AMS) Annual Conference, 1/1/13. https://doi.org/10.1007/978-3-319-10951-0_55

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