Uncovering Barriers and Strategies for African Americans and Organ Donation

Using the nominal group technique barriers to becoming an organ donor and strategies that would elicit new African American donors were examined among seven groups of African Americans ( N  = 50). Results indicate that a large number of barriers to donation still exist within the African American community, including lack of knowledge, myths about donation, and mistrust of the medical community. Potential strategies to increase donors included educational campaigns, testimonials, statistical messages, and community involvement. Future directions for campaigns are explored.