The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance

Katherine Hart LaVail; Ashley E. Anker; Amber Reinhart; Thomas Hugh Feeley

doi:10.1080/10510970903400337

The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance

Katherine Hart LaVail
, Ashley E. Anker
, Amber Reinhart
, Thomas Hugh Feeley

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Communication Studies
Volume	61
DOIs	https://doi.org/10.1080/10510970903400337
State	Published - Jan 14 2010

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Psychology

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@article{293f89c516f041d0adc1895b636f315e,

title = "The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance",

author = "LaVail, \{Katherine Hart\} and Anker, \{Ashley E.\} and Amber Reinhart and Feeley, \{Thomas Hugh\}",

note = "The content and effects of organ donation public service announcements (PSAs) were analyzed in 2 studies. Study 1 identified 17 30-second PSAs in the public domain and coded them for content using Marwell and Schmitt's () persuasive message typology. Common codes identified included liking, positive self-feeling, altruism, and moral appeal.",

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day = "14",

doi = "10.1080/10510970903400337",

language = "American English",

volume = "61",

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T1 - The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance

AU - LaVail, Katherine Hart

AU - Anker, Ashley E.

AU - Reinhart, Amber

AU - Feeley, Thomas Hugh

N1 - The content and effects of organ donation public service announcements (PSAs) were analyzed in 2 studies. Study 1 identified 17 30-second PSAs in the public domain and coded them for content using Marwell and Schmitt's () persuasive message typology. Common codes identified included liking, positive self-feeling, altruism, and moral appeal.

PY - 2010/1/14

Y1 - 2010/1/14

UR - http://www.tandfonline.com/doi/abs/10.1080/10510970903400337

U2 - 10.1080/10510970903400337

DO - 10.1080/10510970903400337

M3 - Article

VL - 61

JO - Communication Studies

JF - Communication Studies

ER -

The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance

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