@article{293f89c516f041d0adc1895b636f315e,
title = "The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance",
author = "LaVail, {Katherine Hart} and Anker, {Ashley E.} and Amber Reinhart and Feeley, {Thomas Hugh}",
note = "The content and effects of organ donation public service announcements (PSAs) were analyzed in 2 studies. Study 1 identified 17 30-second PSAs in the public domain and coded them for content using Marwell and Schmitt's () persuasive message typology. Common codes identified included liking, positive self-feeling, altruism, and moral appeal.",
year = "2010",
month = jan,
day = "14",
doi = "10.1080/10510970903400337",
language = "American English",
volume = "61",
journal = "Communication Studies",
}