The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

Qingbo Fu; Michael Elliott

The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Theory and Practice
Volume	21
State	Published - 2013

Disciplines

Business

Cite this

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title = "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model",

author = "Qingbo Fu and Michael Elliott",

note = "Incorporating the theory of reasoned action and the elaboration likelihood model, this paper examines the effects of perceived product innovativeness and product knowledge on consumers' intention to purchase and willingness to pay for a consumer technology product.",

year = "2013",

language = "American English",

volume = "21",

journal = "Journal of Marketing Theory and Practice",

}

TY - JOUR

T1 - The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

AU - Fu, Qingbo

AU - Elliott, Michael

N1 - Incorporating the theory of reasoned action and the elaboration likelihood model, this paper examines the effects of perceived product innovativeness and product knowledge on consumers' intention to purchase and willingness to pay for a consumer technology product.

PY - 2013

Y1 - 2013

UR - https://www.tandfonline.com/doi/abs/10.2753/MTP1069-6679210302

M3 - Article

VL - 21

JO - Journal of Marketing Theory and Practice

JF - Journal of Marketing Theory and Practice

ER -

The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

Disciplines

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