@article{00e0b5eed36a4910a9fbaeef34f78058,
title = "The incentive value of complexity",
keywords = "physiological psychology, complex stimulus, spontaneous alternation, positive incentive, goal area",
author = "Taylor, {George T.}",
note = "A free-selection procedure was employed to examine complexity as an incentive. Twenty-four hungry rats were given a choice in a double alley between food and a goal area containing objects of differing complexities. This setting provided the animals an alternative response, i.e., to choose the food alley, but instead they frequently chose the complexity alley.",
year = "1971",
month = mar,
doi = "10.3758/BF03332538",
language = "American English",
volume = "22",
journal = "Psychonomic Science",
}