The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages

Stephanie K. Van Stee; Seth M. Noar; Nancy Grant Harrington; Lisanne F. Grant

doi:10.1080/10510974.2017.1396543

The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages

Stephanie K. Van Stee
, Seth M. Noar
, Nancy Grant Harrington
, Lisanne F. Grant

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Communication Studies
Volume	69
DOIs	https://doi.org/10.1080/10510974.2017.1396543
State	Published - Jan 1 2018

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Psychology

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10.1080/10510974.2017.1396543License: Unspecified

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title = "The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages",

author = "\{Van Stee\}, \{Stephanie K.\} and Noar, \{Seth M.\} and Harrington, \{Nancy Grant\} and Grant, \{Lisanne F.\}",

note = "The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages.",

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T1 - The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages

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AU - Noar, Seth M.

AU - Harrington, Nancy Grant

AU - Grant, Lisanne F.

N1 - The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages.

PY - 2018/1/1

Y1 - 2018/1/1

UR - http://www.tandfonline.com/doi/full/10.1080/10510974.2017.1396543

U2 - 10.1080/10510974.2017.1396543

DO - 10.1080/10510974.2017.1396543

M3 - Article

VL - 69

JO - Communication Studies

JF - Communication Studies

ER -

The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages

Disciplines

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