@article{9a6cd5ea531a481688e5691d4381b01b,
title = "The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages",
author = "\{Van Stee\}, \{Stephanie K.\} and Noar, \{Seth M.\} and Harrington, \{Nancy Grant\} and Grant, \{Lisanne F.\}",
note = "The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages.",
year = "2018",
month = jan,
day = "1",
doi = "10.1080/10510974.2017.1396543",
language = "American English",
volume = "69",
journal = "Communication Studies",
}