The effect of trust in management on salespeople’s selling orientation

Peter Dickson, Erick M. Mas, Michelle Van Solt, Tessa Garcia-Collart, Jaclyn L. Tanenbaum

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)381-397
Number of pages17
JournalMarketing Letters
Volume33
Issue number3
DOIs
StatePublished - Sep 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Customer orientation
  • Hard-selling orientation
  • Sales manager senior management in-sync ethical signaling
  • Trust in management
  • Vulnerability

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