Abstract
Although managers have struggled with SKU proliferation for decades, research has provided inconsistent guidance, and the cross-functional and cross-firm aspects of the problem were not considered. The purpose of this paper is to explore the factors that favor successful and sustainable SKU rationalization.
| Original language | American English |
|---|---|
| Journal | International Journal of Logistics Management |
| Volume | 30 |
| DOIs | |
| State | Published - Nov 11 2019 |
Keywords
- buyer-supplier relationships
- case study
- north america
- sourcing and supply
- supply chain
Disciplines
- Business
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