@article{e2e6ccd1bb3f4e8383ab83b0f866f4f6,
title = "Stock keeping unit rationalization: a cross-functional, cross-firm perspective",
abstract = " Although managers have struggled with SKU proliferation for decades, research has provided inconsistent guidance, and the cross-functional and cross-firm aspects of the problem were not considered. The purpose of this paper is to explore the factors that favor successful and sustainable SKU rationalization. ",
keywords = "buyer-supplier relationships, case study, north america, sourcing and supply, supply chain",
author = "Matias Enz",
note = "Although managers have struggled with SKU proliferation for decades, research has provided inconsistent guidance, and the cross-functional and cross-firm aspects of the problem were not considered. The purpose of this paper is to explore the factors that favor successful and sustainable SKU rationalization.,A single case study was used to investigate the implementation of an SKU rationalization project by a national restaurant chain in collaboration with its food distributor.",
year = "2019",
month = nov,
day = "11",
doi = "10.1108/IJLM-06-2018-0150",
language = "American English",
volume = "30",
journal = "International Journal of Logistics Management",
}