Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign

Kang Namkoong; Seungahn Nah; Stephanie K. Van Stee; Rachael A. Record

doi:10.1080/10410236.2016.1258616

Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign

Kang Namkoong, Seungahn Nah, Stephanie K. Van Stee, Rachael A. Record

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Health Communication
Volume	33
DOIs	https://doi.org/10.1080/10410236.2016.1258616
State	Published - Mar 4 2018

Disciplines

Social Media
Psychology

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10.1080/10410236.2016.1258616License: Unspecified

Cite this

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title = "Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign",

author = "Kang Namkoong and Seungahn Nah and \{Van Stee\}, \{Stephanie K.\} and Record, \{Rachael A.\}",

note = "This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary.",

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AU - Van Stee, Stephanie K.

AU - Record, Rachael A.

N1 - This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary.

PY - 2018/3/4

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M3 - Article

VL - 33

JO - Health Communication

JF - Health Communication

ER -

Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign

Disciplines

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