@article{9e2bf0f19a224e3bb3b4af43a5598ad6,
title = "Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign",
author = "Kang Namkoong and Seungahn Nah and {Van Stee}, {Stephanie K.} and Record, {Rachael A.}",
note = "This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary.",
year = "2018",
month = mar,
day = "4",
doi = "10.1080/10410236.2016.1258616",
language = "American English",
volume = "33",
journal = "Health Communication",
}