Abstract
This research focuses on smart shopping, defined as a tendency for consumers to invest considerable time and effort in seeking and utilizing promotion-related information to achieve price savings. The study develops a measure of smart shopping and assesses its relationships to other related marketplace traits and behaviors as well as shopping-specific outcomes. The results indicate that smart shopping is a distinct behavioral construct. Furthermore, when individuals attribute price savings to their shopping skills and efforts, smart shopping is positively associated with favorable utilitarian and hedonic evaluations and purchase satisfaction.
| Original language | American English |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 24 |
| State | Published - Jan 1 1997 |
Keywords
- consumer research
- shopping
- marketplace traits
Disciplines
- Business
- Marketing
- Economics