@article{a2599cb50adc484ab3ee97b1ba56ef45,
title = "Self or Simulacra of Online Reviews: An Empirical Perspective",
author = "Singh, {Vivek Kumar} and Rohit Nishant and Kitchen, {Philip J.}",
note = "First published: The authors thank two anonymous GIKA reviewers for insightful suggestions that enhanced the quality of this study. Online user‐generated content includes various forms of computer‐mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e‐commerce, online marketing, and consumer behavior domains using text‐mining and sentiment analysis.",
year = "2016",
month = dec,
day = "1",
doi = "10.1002/mar.20946",
language = "American English",
volume = "33",
journal = "Psychology & Marketing",
}