School-based Smoking Prevention with Media Literacy: A Pilot Study

Melinda C. Bier; Spring J. Schmidt; David Shields; Lara Zwarun; Stephen Sherblom; Brian Primack; Cynthia Pulley; Billy Rucker

doi:10.23860/jmle-2-3-1

School-based Smoking Prevention with Media Literacy: A Pilot Study

Melinda C. Bier, Spring J. Schmidt, David Shields, Lara Zwarun, Stephen Sherblom, Brian Primack, Cynthia Pulley, Billy Rucker

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Abstract

School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.23860/jmle-2-3-1
State	Published - 1800

Disciplines

Communication
Communication Technology and New Media
Curriculum and Instruction
Education
Mass Communication
Other Communication
Other Education
Social and Behavioral Sciences

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10.23860/jmle-2-3-1License: Unspecified

School-based Smoking Prevention with Media Literacy: A Pilot StudFinal published version, 326 KBLicense: Unspecified

Cite this

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title = "School-based Smoking Prevention with Media Literacy: A Pilot Study",

abstract = " School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students{\textquoteright} smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.",

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AU - Bier, Melinda C.

AU - Schmidt, Spring J.

AU - Shields, David

AU - Zwarun, Lara

AU - Sherblom, Stephen

AU - Primack, Brian

AU - Pulley, Cynthia

AU - Rucker, Billy

PY - 1800

Y1 - 1800

N2 - School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.

AB - School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.

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U2 - 10.23860/jmle-2-3-1

DO - 10.23860/jmle-2-3-1

M3 - Article

JO - Default journal

JF - Default journal

ER -

School-based Smoking Prevention with Media Literacy: A Pilot Study

Abstract

Disciplines

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