Reactions to organ donation appeals in public service announcements aimed at African Americans

This study examines different types of organ donation public service announcement appeal messages (narrative, counter argument, and statistical) in relation to their effectiveness on the African American community. Previous studies on public service announcements aimed at African Americans and how effective the different message appeals are examined along with issues effecting the likelihood of African Americans consenting to be organ donors. African American participants were recruited using the Qualtrics survey company. Analysis of survey data suggest that narrative appeals are more effective than statistical and counter argument appeals but statistical and counter argument did not differ from each other. Implications of this finding along with directions for future research is included.