@article{61129904f39f42c68166b3912ca26a4e,
title = "Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility",
keywords = "Exploitation, Exploration, Marketing capability, Operation flexibility, Performance",
author = "Min Ju and Gao, {Gerald Yong}",
note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",
year = "2022",
month = aug,
day = "4",
doi = "10.1108/IMR-01-2021-0024",
language = "English",
volume = "39",
pages = "785--810",
journal = "International Marketing Review",
issn = "0265-1335",
number = "4",
}