Parallels: Jim Beam Marketing Campaign

Lara Zwarun

Parallels: Jim Beam Marketing Campaign

University of Missouri-St. Louis

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Encyclopedia of Major Marketing Strategies
State	Published - 2013

Disciplines

Business
Marketing

Cite this

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title = "Parallels: Jim Beam Marketing Campaign",

author = "Lara Zwarun",

note = "Get this from a library! Encyclopedia of Major Marketing Strategies. [Matthew Miskelly;] -- Explores 100 major marketing strategies for some of the top global and emerging brands of 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, ...",

year = "2013",

language = "American English",

booktitle = "Encyclopedia of Major Marketing Strategies",

}

TY - CHAP

T1 - Parallels: Jim Beam Marketing Campaign

AU - Zwarun, Lara

N1 - Get this from a library! Encyclopedia of Major Marketing Strategies. [Matthew Miskelly;] -- Explores 100 major marketing strategies for some of the top global and emerging brands of 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, ...

PY - 2013

Y1 - 2013

UR - http://www.worldcat.org/oclc/857653138

M3 - Chapter

BT - Encyclopedia of Major Marketing Strategies

ER -

Parallels: Jim Beam Marketing Campaign

Disciplines

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Cite this