Overcoming resource scarcity: Consumers’ response to gifts intending to save time and money

Alice Lee-Yoon, Grant E. Donnelly, Ashley V. Whillans

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)391-403
Number of pages13
JournalJournal of the Association for Consumer Research
Volume5
Issue number4
DOIs
StatePublished - Oct 1 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

Cite this