@inbook{4b7b42cd28d345c3b8bf0d608718dca5,
title = "Outsourcing Service Activity: Gaining Access to New Ideas and Flexibility will Allow Service-Buying Firms to Remain Competitive",
author = "Murray, \{Janet Y.\} and Masaaki Kotabe",
note = "Get this from a library! Emerging trends, threats, and opportunities in international marketing : what executives need to know. [Michael R Czinkota; Masaaki Kotabe; Ilkka A Ronkainen] -- The context of international business has evolved over the years, and has always reflected the climate of the time.",
year = "2010",
language = "American English",
booktitle = "Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know",
}