Outsourcing Service Activity: Gaining Access to New Ideas and Flexibility will Allow Service-Buying Firms to Remain Competitive

TY - CHAP

T1 - Outsourcing Service Activity: Gaining Access to New Ideas and Flexibility will Allow Service-Buying Firms to Remain Competitive

AU - Murray, Janet Y.

AU - Kotabe, Masaaki

N1 - Get this from a library! Emerging trends, threats, and opportunities in international marketing : what executives need to know. [Michael R Czinkota; Masaaki Kotabe; Ilkka A Ronkainen] -- The context of international business has evolved over the years, and has always reflected the climate of the time.

PY - 2010

Y1 - 2010

UR - http://www.worldcat.org/oclc/769928308

M3 - Chapter

BT - Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

ER -