@article{0d8b65538dd64a0b838d4863475eee03,
title = "Organizational innovation efforts in multiple emerging market categories: Exploring the interplay of opportunity, ambiguity, and socio-cognitive contexts",
keywords = "Emerging market categories, Innovation, Socio-cognitive approach",
author = "Lo, {Jade Y.} and Rajiv Nag and Lei Xu and Agung, {Shanti D.}",
note = "Publisher Copyright: {\textcopyright} 2019 Elsevier B.V.",
year = "2020",
month = apr,
doi = "10.1016/j.respol.2019.103911",
language = "English",
volume = "49",
journal = "Research Policy",
issn = "0048-7333",
number = "3",
}