Organizational Ambidexterity and Its Performance Implication of Foreign Ventures in an Emerging Market

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)408-426
Number of pages19
JournalJournal of Global Marketing
Volume35
Issue number5
DOIs
StatePublished - 2022

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • exploitation
  • exploration
  • marketing capability
  • Organizational ambidexterity
  • performance
  • strategic flexibility

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