Optimal Database Marketing: Strategy, Development, and Data Mining

Perry D Drake, Ronald G Drozdenko

Research output: Book/Report › Book

Original language	American English
State	Published - Apr 2000

Disciplines

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title = "Optimal Database Marketing: Strategy, Development, and Data Mining",

author = "Drake, {Perry D} and Drozdenko, {Ronald G}",

note = "Get this from a library! Optimal Database Marketing: Strategy, Development, and Data Mining. [Ronald G Drozdenko; Perry D Drake]",

year = "2000",

month = apr,

language = "American English",

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