OK Google, I’ll Take it From Here: The Influence of Artificial Intelligence on Consumer Information Search

Bryan Beauchner, Daniel Grossman, Joshua Clarkson

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - 2019
EventAdvances in Consumer Research -
Duration: Jan 1 2019 → …

Conference

ConferenceAdvances in Consumer Research
Period1/1/19 → …

Disciplines

  • Business
  • Marketing

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