Mas alla del espanol (beyond Spanish): The influence of Hispanic and Latin cultural identity on marketing communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Research on Ethnic and Intra-cultural Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	136-145
Number of pages	10
ISBN (Electronic)	9781800880054
ISBN (Print)	9781800880047
State	Published - Oct 11 2022

ASJC Scopus Subject Areas

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title = "Mas alla del espanol (beyond Spanish): The influence of Hispanic and Latin cultural identity on marketing communications",

author = "Tessa Garcia-Collart",

year = "2022",

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language = "English",

isbn = "9781800880047",

pages = "136--145",

booktitle = "Handbook of Research on Ethnic and Intra-cultural Marketing",

publisher = "Edward Elgar Publishing Ltd.",

}

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