Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of the Academy of Marketing Science
Volume	39
State	Published - 2011

Disciplines

@article{6629ab48a39a42c5aeb8715bdde46201,

title = "Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages",

author = "Gao, {Gerald Yong} and Murray, {Janet Y.} and Masaaki Kotabe",

year = "2011",

language = "American English",

volume = "39",

journal = "Journal of the Academy of Marketing Science",

}