Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns

Donald J. Kridel; Daniel R. Dolk

doi:10.1109/HICSS.2016.140

Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns

Donald J. Kridel
, Daniel R. Dolk

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Hawaii International Conference on System Sciences
DOIs	https://doi.org/10.1109/HICSS.2016.140
State	Published - Jan 1 2016

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Marketing
Computer Sciences

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10.1109/HICSS.2016.140License: Unspecified

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title = "Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns",

author = "Kridel, \{Donald J.\} and Dolk, \{Daniel R.\}",

note = "Customer targeting for mobile advertisements is a high end exercise in big data. The universe of users is on the order of 300M while active advertising cam",

year = "2016",

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doi = "10.1109/HICSS.2016.140",

language = "American English",

journal = "Hawaii International Conference on System Sciences",

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T1 - Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns

AU - Kridel, Donald J.

AU - Dolk, Daniel R.

N1 - Customer targeting for mobile advertisements is a high end exercise in big data. The universe of users is on the order of 300M while active advertising cam

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://ieeexplore.ieee.org/document/7427318/

U2 - 10.1109/HICSS.2016.140

DO - 10.1109/HICSS.2016.140

M3 - Article

JO - Hawaii International Conference on System Sciences

JF - Hawaii International Conference on System Sciences

ER -

Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns

Disciplines

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