Intrusiveness of online video advertising and its effects on marketing outcomes

Kendall Goodrich; Shu Schiller; Dennis Galletta

Intrusiveness of online video advertising and its effects on marketing outcomes

Kendall Goodrich, Shu Schiller, Dennis Galletta

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	International Conference on Information Systems 2011, ICIS 2011
Pages	83-92
Number of pages	10
State	Published - 2011
Externally published	Yes
Event	32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China Duration: Dec 4 2011 → Dec 7 2011

Publication series

Name	International Conference on Information Systems 2011, ICIS 2011
Volume	1

Conference

Conference	32nd International Conference on Information System 2011, ICIS 2011
Country/Territory	China
City	Shanghai
Period	12/4/11 → 12/7/11

ASJC Scopus Subject Areas

Information Systems

Keywords

Ad recall
Attitude
Intrusiveness
Marketing
Online video advertising

Cite this

Intrusiveness of online video advertising and its effects on marketing outcomes. / Goodrich, Kendall; Schiller, Shu; Galletta, Dennis.
International Conference on Information Systems 2011, ICIS 2011. 2011. p. 83-92 (International Conference on Information Systems 2011, ICIS 2011; Vol. 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Goodrich, K, Schiller, S & Galletta, D 2011, Intrusiveness of online video advertising and its effects on marketing outcomes. in International Conference on Information Systems 2011, ICIS 2011. International Conference on Information Systems 2011, ICIS 2011, vol. 1, pp. 83-92, 32nd International Conference on Information System 2011, ICIS 2011, Shanghai, China, 12/4/11.

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AU - Schiller, Shu

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KW - Attitude

KW - Intrusiveness

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M3 - Conference contribution

AN - SCOPUS:84884638007

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T3 - International Conference on Information Systems 2011, ICIS 2011

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BT - International Conference on Information Systems 2011, ICIS 2011

T2 - 32nd International Conference on Information System 2011, ICIS 2011

Y2 - 4 December 2011 through 7 December 2011

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Intrusiveness of online video advertising and its effects on marketing outcomes

Publication series

Conference

ASJC Scopus Subject Areas

Keywords

Other files and links

Cite this