Abstract
Small businesses continually attempt to achieve a sustainable competitive advantage over competitors. One possible source of competitive advantage may he through either product or process innovations. However, such innovations can be risky, with no guarantee of success. The success of an innovation may depend on both a firm 's business strategy and the environment in which it operates. This paper provides a framework for evaluating the possible effects of environment and business strategy on the success of product and process innovations.
| Original language | American English |
|---|---|
| Journal | Journal of Small Business Strategy |
| Volume | 12 |
| State | Published - Jan 18 2001 |
Disciplines
- Business Administration, Management, and Operations