Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices

Tessa Garcia-Collart; Nuket Serin; Jayati Sinha

doi:10.1080/00913367.2019.1689872

Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices

Tessa Garcia-Collart, Nuket Serin, Jayati Sinha

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Advertising
Volume	49
DOIs	https://doi.org/10.1080/00913367.2019.1689872
State	Published - Jan 1 2020
Externally published	Yes

Disciplines

Psychology
Public Relations and Advertising

Access to Document

10.1080/00913367.2019.1689872License: Unspecified

Cite this

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title = "Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices",

author = "Tessa Garcia-Collart and Nuket Serin and Jayati Sinha",

note = "Health appeals to promote wellness and healthful choices can be framed individually or socially (benefit to self/others). Across three studies, the authors identify the influence of self-construal and cultural identity on health appeals and find that Hispanic consumers display identity-incongruent attitudes toward healthy eating appeals.",

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doi = "10.1080/00913367.2019.1689872",

language = "American English",

volume = "49",

journal = "Journal of Advertising",

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T1 - Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices

AU - Garcia-Collart, Tessa

AU - Serin, Nuket

AU - Sinha, Jayati

N1 - Health appeals to promote wellness and healthful choices can be framed individually or socially (benefit to self/others). Across three studies, the authors identify the influence of self-construal and cultural identity on health appeals and find that Hispanic consumers display identity-incongruent attitudes toward healthy eating appeals.

PY - 2020/1/1

Y1 - 2020/1/1

UR - https://www.tandfonline.com/doi/full/10.1080/00913367.2019.1689872

U2 - 10.1080/00913367.2019.1689872

DO - 10.1080/00913367.2019.1689872

M3 - Article

VL - 49

JO - Journal of Advertising

JF - Journal of Advertising

ER -

Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices

Disciplines

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