| Original language | American English |
|---|---|
| Title of host publication | The SAGE Handbook in International Marketing |
| State | Published - 2009 |
Disciplines
- Business
Janet Y. Murray, Michael J. Mol, Masaaki Kotabe
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | American English |
|---|---|
| Title of host publication | The SAGE Handbook in International Marketing |
| State | Published - 2009 |