Evaluating Health Care Services from the Perspective of the Elderly

Michael Griffin; Matthew D. Shank; Reta C. Rupich; Louis V. Avioli

doi:10.1300/J043v06n02_07

Evaluating Health Care Services from the Perspective of the Elderly

Michael Griffin, Matthew D. Shank, Reta C. Rupich, Louis V. Avioli

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Abstract

The increasingly important over-50 age group continues to grow, presenting a unique segment for health care marketers. The present study examines the elderly's expectations and perceptions of service quality, exploring the relationship between service quality and age. In addition, the study investigates the relationship between the image of an out-patient clinic and the perceived level of service quality. The rmdings suggest that the elderly expect more information and more personalized attention from the multiple health care providers associated with each service encounter. Implications for exceeding the elderly's expectation of service quality and future research directions are also presented.

Original language	American English
Journal	Journal of Hospital Marketing
Volume	6
DOIs	https://doi.org/10.1300/J043v06n02_07
State	Published - 1992

Disciplines

Medicine and Health Sciences
Physical Sciences and Mathematics

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title = "Evaluating Health Care Services from the Perspective of the Elderly",

abstract = " The increasingly important over-50 age group continues to grow, presenting a unique segment for health care marketers. The present study examines the elderly's expectations and perceptions of service quality, exploring the relationship between service quality and age. In addition, the study investigates the relationship between the image of an out-patient clinic and the perceived level of service quality. The rmdings suggest that the elderly expect more information and more personalized attention from the multiple health care providers associated with each service encounter. Implications for exceeding the elderly's expectation of service quality and future research directions are also presented.",

author = "Michael Griffin and Shank, {Matthew D.} and Rupich, {Reta C.} and Avioli, {Louis V.}",

note = "(1992). Evaluating Health Care Services from the Perspective of the Elderly. Journal of Hospital Marketing: Vol. 6, No. 2, pp. 127-147.",

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AU - Griffin, Michael

AU - Shank, Matthew D.

AU - Rupich, Reta C.

AU - Avioli, Louis V.

N1 - (1992). Evaluating Health Care Services from the Perspective of the Elderly. Journal of Hospital Marketing: Vol. 6, No. 2, pp. 127-147.

PY - 1992

Y1 - 1992

N2 - The increasingly important over-50 age group continues to grow, presenting a unique segment for health care marketers. The present study examines the elderly's expectations and perceptions of service quality, exploring the relationship between service quality and age. In addition, the study investigates the relationship between the image of an out-patient clinic and the perceived level of service quality. The rmdings suggest that the elderly expect more information and more personalized attention from the multiple health care providers associated with each service encounter. Implications for exceeding the elderly's expectation of service quality and future research directions are also presented.

AB - The increasingly important over-50 age group continues to grow, presenting a unique segment for health care marketers. The present study examines the elderly's expectations and perceptions of service quality, exploring the relationship between service quality and age. In addition, the study investigates the relationship between the image of an out-patient clinic and the perceived level of service quality. The rmdings suggest that the elderly expect more information and more personalized attention from the multiple health care providers associated with each service encounter. Implications for exceeding the elderly's expectation of service quality and future research directions are also presented.

UR - https://www.tandfonline.com/doi/abs/10.1300/J043v06n02_07

U2 - 10.1300/J043v06n02_07

DO - 10.1300/J043v06n02_07

M3 - Article

VL - 6

JO - Journal of Hospital Marketing

JF - Journal of Hospital Marketing

ER -

Evaluating Health Care Services from the Perspective of the Elderly

Abstract

Disciplines

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