| Original language | American English |
|---|---|
| Journal | Journal of Consumer Marketing |
| Volume | 16 |
| DOIs | |
| State | Published - Jun 1 1999 |
Disciplines
- Public Relations and Advertising
- Business
- Marketing
Dennis A. Pitta, Hung-Gay Fung, Steven Isberg
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Consumer Marketing |
| Volume | 16 |
| DOIs | |
| State | Published - Jun 1 1999 |