Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores

Julian Givi, Daniel M. Grossman, Frank R. Kardes

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)665-676
Number of pages12
JournalPsychology and Marketing
Volume41
Issue number3
DOIs
StatePublished - Mar 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

Keywords

  • anchoring and adjustment
  • bias
  • consumer evaluations
  • consumer psychology
  • judgment
  • products
  • reviews
  • services

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