Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites

Stephanie Van Stee, Mariam F Alkazemi

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalHealth Education Research
Volume35
DOIs
StatePublished - 2020

Keywords

  • emotions
  • internet
  • prescription drug
  • direct-to-consumer advertising
  • social media

Disciplines

  • Social and Behavioral Sciences
  • Communication
  • Public Relations and Advertising

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