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Effects of Showing Risk in Beer Commercials to Young Drinkers

Lara Zwarun, Daniel Linz, Miriam Metzger, Dale Kunkel

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Broadcasting & Electronic Media
Volume50
DOIs
StatePublished - Jan 3 2006
Externally publishedYes

Disciplines

  • Psychology
  • Public Relations and Advertising

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