Effects of Showing Risk in Beer Commercials to Young Drinkers

Lara Zwarun; Daniel Linz; Miriam Metzger; Dale Kunkel

doi:10.1207/s15506878jobem5001_4

Effects of Showing Risk in Beer Commercials to Young Drinkers

Lara Zwarun, Daniel Linz, Miriam Metzger, Dale Kunkel

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Broadcasting & Electronic Media
Volume	50
DOIs	https://doi.org/10.1207/s15506878jobem5001_4
State	Published - Jan 3 2006
Externally published	Yes

Disciplines

Psychology
Public Relations and Advertising

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title = "Effects of Showing Risk in Beer Commercials to Young Drinkers",

author = "Lara Zwarun and Daniel Linz and Miriam Metzger and Dale Kunkel",

note = "Advertising for alcoholic beverages is frequently criticized for contributing to irresponsible drinking behavior on the part of teenagers and young adults.",

year = "2006",

month = jan,

day = "3",

doi = "10.1207/s15506878jobem5001_4",

language = "American English",

volume = "50",

journal = "Journal of Broadcasting & Electronic Media",

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TY - JOUR

T1 - Effects of Showing Risk in Beer Commercials to Young Drinkers

AU - Zwarun, Lara

AU - Linz, Daniel

AU - Metzger, Miriam

AU - Kunkel, Dale

N1 - Advertising for alcoholic beverages is frequently criticized for contributing to irresponsible drinking behavior on the part of teenagers and young adults.

PY - 2006/1/3

Y1 - 2006/1/3

UR - https://www.questia.com/library/journal/1G1-147216159/effects-of-showing-risk-in-beer-commercials-to-young

U2 - 10.1207/s15506878jobem5001_4

DO - 10.1207/s15506878jobem5001_4

M3 - Article

VL - 50

JO - Journal of Broadcasting & Electronic Media

JF - Journal of Broadcasting & Electronic Media

ER -

Effects of Showing Risk in Beer Commercials to Young Drinkers

Disciplines

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