@article{31638fd44abe4593b09d9c1c45ee001b,
title = "Dimensions and validation of the print perceived message sensation value scale (PPMSV)",
keywords = "Sensation seeking, Perceived message sensation value, Targeting, Campaigns, Activation model of information exposure",
author = "Helme, \{Donald W.\} and Grant, \{Lisanne F. M.\} and B. Ivanov and \{Van Stee\}, Stephanie",
note = "Two studies establish reliability and validity of the print perceived message sensation value scale (PPMSV). For study one, 397 participants responded to a single high- and a single low-sensation value anti-smoking message. In study two, 284 participants responded to a single high- and a single low-sensation value anti-crystal meth message.",
year = "2021",
doi = "10.1016/j.soscij.2019.06.001",
language = "American English",
volume = "58",
pages = "514",
journal = "The Social Science Journal",
number = "4",
}