Dimensions and validation of the print perceived message sensation value scale (PPMSV)

Donald W. Helme, Lisanne F. M. Grant, B. Ivanov, Stephanie Van Stee

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
Pages (from-to)514
Number of pages531
JournalThe Social Science Journal
Volume58
Issue number4
DOIs
StatePublished - 2021

Keywords

  • Sensation seeking
  • Perceived message sensation value
  • Targeting
  • Campaigns
  • Activation model of information exposure

Disciplines

  • Social and Behavioral Sciences
  • Public Relations and Advertising

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