| Original language | American English |
|---|---|
| Pages (from-to) | 37-50 |
| Number of pages | 14 |
| Journal | Journal of Advertising Research |
| Volume | 55 |
| Issue number | 1 |
| State | Published - 2015 |
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Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes?
- Kendall Goodrich
- , Shu Z. Schiller
- , Dennis Galletta
Research output: Contribution to journal › Article