Consumer Anthropology as a Framework for the Use of Ethnography in Market Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Consumer Anthropology as a Framework for the Use of Ethnography in Market Research
DOIs	https://doi.org/10.4135/9781452240558.N9
State	Published - Jan 1 2012

Disciplines

@inbook{2652f8ff352e41a2b5c807b12fa88180,

title = "Consumer Anthropology as a Framework for the Use of Ethnography in Market Research",

author = "Gordon, {Jamie L.} and Irons, {Larry R.}",

year = "2012",

month = jan,

day = "1",

doi = "10.4135/9781452240558.N9",

language = "American English",

booktitle = "Consumer Anthropology as a Framework for the Use of Ethnography in Market Research",

}