Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches

Qingbo Fu, Michael Elliott

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Marketing Management Journal
Volume	18
State	Published - 2008

Disciplines

TY - JOUR

T1 - Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches

AU - Fu, Qingbo

AU - Elliott, Michael

PY - 2008

Y1 - 2008

UR - http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2008-Fall/MMJ-2008-Fall-Vol18-Issue2-Elliott-Fu-pp47-64.pdf

M3 - Article

VL - 18

JO - Marketing Management Journal

JF - Marketing Management Journal

ER -