Competent Enough, But Would You Vote for Her? Gender Stereotypes and Media Influences on Perceptions of Women Politicians

Michelle C. Bligh; Michèle M. Schlehofer; Bettina J. Casad; Amber M. Gaffney

doi:10.1111/j.1559-1816.2011.00781.x

Competent Enough, But Would You Vote for Her? Gender Stereotypes and Media Influences on Perceptions of Women Politicians

Michelle C. Bligh, Michèle M. Schlehofer, Bettina J. Casad, Amber M. Gaffney

Research output: Contribution to journal › Article › peer-review

Abstract

<div class="line" id="line-13"> Though research has demonstrated that media coverage of men and women politicians differ, fewer studies have examined the dual influence of gender stereotypes and types of media coverage in influencing public perceptions of women politicians. Study 1 ( N  &emsp;=&emsp;329) examined how pre&hyphen;existing attitudes toward women leaders and valence of media message impacted perceptions of a woman senator and evaluations of the media source. Study 2 ( N  &emsp;=&emsp;246) explored how media focus on a woman politician's personality or ability impacted perceptions of her warmth/likability and competence. Results suggest the media has particular influence on judgments of women politicians' likability (the “competent but cold” effect), providing evidence that women politicians need to be vigilant in monitoring their media depictions. </div>

Original language	American English
Journal	Journal of Applied Social Psychology
Volume	42
DOIs	https://doi.org/10.1111/j.1559-1816.2011.00781.x
State	Published - Jan 3 2012
Externally published	Yes

Disciplines

Psychology
Public Relations and Advertising

Access to Document

10.1111/j.1559-1816.2011.00781.xLicense: Unspecified

Cite this

@article{e927b0ac37b54821a302021bc1e05a87,

title = "Competent Enough, But Would You Vote for Her? Gender Stereotypes and Media Influences on Perceptions of Women Politicians",

abstract = " Though research has demonstrated that media coverage of men and women politicians differ, fewer studies have examined the dual influence of gender stereotypes and types of media coverage in influencing public perceptions of women politicians. Study 1 ( N  &emsp;=&emsp;329) examined how pre&hyphen;existing attitudes toward women leaders and valence of media message impacted perceptions of a woman senator and evaluations of the media source. Study 2 ( N  &emsp;=&emsp;246) explored how media focus on a woman politician's personality or ability impacted perceptions of her warmth/likability and competence. Results suggest the media has particular influence on judgments of women politicians' likability (the “competent but cold” effect), providing evidence that women politicians need to be vigilant in monitoring their media depictions. ",

author = "Bligh, {Michelle C.} and Schlehofer, {Mich{\`e}le M.} and Casad, {Bettina J.} and Gaffney, {Amber M.}",

note = "Enter your email address below. If your address has been previously registered, you will receive an email with instructions on how to reset your password. If you don't receive an email, you should register as a new user",

year = "2012",

month = jan,

day = "3",

doi = "10.1111/j.1559-1816.2011.00781.x",

language = "American English",

volume = "42",

journal = "Journal of Applied Social Psychology",

}

TY - JOUR

T1 - Competent Enough, But Would You Vote for Her? Gender Stereotypes and Media Influences on Perceptions of Women Politicians

AU - Bligh, Michelle C.

AU - Schlehofer, Michèle M.

AU - Casad, Bettina J.

AU - Gaffney, Amber M.

N1 - Enter your email address below. If your address has been previously registered, you will receive an email with instructions on how to reset your password. If you don't receive an email, you should register as a new user

PY - 2012/1/3

Y1 - 2012/1/3

N2 - Though research has demonstrated that media coverage of men and women politicians differ, fewer studies have examined the dual influence of gender stereotypes and types of media coverage in influencing public perceptions of women politicians. Study 1 ( N  &emsp;=&emsp;329) examined how pre&hyphen;existing attitudes toward women leaders and valence of media message impacted perceptions of a woman senator and evaluations of the media source. Study 2 ( N  &emsp;=&emsp;246) explored how media focus on a woman politician's personality or ability impacted perceptions of her warmth/likability and competence. Results suggest the media has particular influence on judgments of women politicians' likability (the “competent but cold” effect), providing evidence that women politicians need to be vigilant in monitoring their media depictions.

AB - Though research has demonstrated that media coverage of men and women politicians differ, fewer studies have examined the dual influence of gender stereotypes and types of media coverage in influencing public perceptions of women politicians. Study 1 ( N  &emsp;=&emsp;329) examined how pre&hyphen;existing attitudes toward women leaders and valence of media message impacted perceptions of a woman senator and evaluations of the media source. Study 2 ( N  &emsp;=&emsp;246) explored how media focus on a woman politician's personality or ability impacted perceptions of her warmth/likability and competence. Results suggest the media has particular influence on judgments of women politicians' likability (the “competent but cold” effect), providing evidence that women politicians need to be vigilant in monitoring their media depictions.

UR - http://onlinelibrary.wiley.com/doi/10.1111/j.1559-1816.2011.00781.x/full

U2 - 10.1111/j.1559-1816.2011.00781.x

DO - 10.1111/j.1559-1816.2011.00781.x

M3 - Article

VL - 42

JO - Journal of Applied Social Psychology

JF - Journal of Applied Social Psychology

ER -

Competent Enough, But Would You Vote for Her? Gender Stereotypes and Media Influences on Perceptions of Women Politicians

Abstract

Disciplines

Access to Document

Other files and links

Cite this