Communicating with Local Publics: A Case Study of Coca‐Cola's Chinese Web Site

Yan Tian

doi:10.1108/13563280610643516

Communicating with Local Publics: A Case Study of Coca‐Cola's Chinese Web Site

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Corporate Communications: An International Journal
Volume	11
DOIs	https://doi.org/10.1108/13563280610643516
State	Published - Jan 1 2006

Disciplines

Economics
Public Relations and Advertising
Marketing

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10.1108/13563280610643516License: Unspecified

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Communicating with Local Publics: A Case Study of Coca‐Cola's Chinese Web Site

Disciplines

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