Abstract
Today, corporate communications professionals are expected not only to be part of the change effort, but to lead the march. They are asked by upper management to explain why the change efforts in their organizations are only skimming the surface. In order to successfully play a leadership role, a corporate communicator must be fully aware of the intricacies of a changing culture. Leading Change gives wisdom to the change process from Haward Business School Professor, John P. Kotter. As the author of six bestselling business books, including The New Rules , Corporate Culture and Performance, A Force for Change and Power and Influence , Kotter brings an academic perspective to the reality of corporate culture. Kotter is a graduate of MIT and Harvard. He has also been on the faculty at Harvard Business School since 1972.
Original language | American English |
---|---|
Journal | Public Relations Review |
State | Published - 1997 |
Keywords
- Change
- John R. Kotter
- Leadership
Disciplines
- Business
- Public Relations and Advertising