Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China

Gerald Yong Gao; Janet Y. Murray; Masaaki Kotabe; Nan Zhou

doi:10.1509/jimk.15.4.41

Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China

Gerald Yong Gao, Janet Y. Murray, Masaaki Kotabe, Nan Zhou

University of Missouri-St. Louis

Research output: Contribution to journal › Article › peer-review

Abstract

In response to numerous calls for the cross-cultural validation of measures used in international research, the authors assess measurement invariance of the export market orientation (EMO) and export performance (EP) constructs using 491 Chinese and non-Chinese export ventures in China. The results show that both the EMO and the EP scales are invariant between Chinese and non-Chinese export ventures. In addition, different EMO components have differential effects on EP for Chinese versus non-Chinese firms. To achieve higher EP, Chinese firms should focus on export intelligence responsiveness, and non-Chinese firms should concentrate their efforts on export intelligence generation. The authors discuss implications and suggest directions for further research.

Original language	American English
Journal	Journal of International Marketing
Volume	15
DOIs	https://doi.org/10.1509/jimk.15.4.41
State	Published - Dec 2007

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abstract = " In response to numerous calls for the cross-cultural validation of measures used in international research, the authors assess measurement invariance of the export market orientation (EMO) and export performance (EP) constructs using 491 Chinese and non-Chinese export ventures in China. The results show that both the EMO and the EP scales are invariant between Chinese and non-Chinese export ventures. In addition, different EMO components have differential effects on EP for Chinese versus non-Chinese firms. To achieve higher EP, Chinese firms should focus on export intelligence responsiveness, and non-Chinese firms should concentrate their efforts on export intelligence generation. The authors discuss implications and suggest directions for further research.",

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AB - In response to numerous calls for the cross-cultural validation of measures used in international research, the authors assess measurement invariance of the export market orientation (EMO) and export performance (EP) constructs using 491 Chinese and non-Chinese export ventures in China. The results show that both the EMO and the EP scales are invariant between Chinese and non-Chinese export ventures. In addition, different EMO components have differential effects on EP for Chinese versus non-Chinese firms. To achieve higher EP, Chinese firms should focus on export intelligence responsiveness, and non-Chinese firms should concentrate their efforts on export intelligence generation. The authors discuss implications and suggest directions for further research.

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JO - Journal of International Marketing

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Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China

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