@article{8a66de17cd074af8891db8f9c82961d6,
title = "Assessing Baccalaureate Advertising Education Outcome Utilizing Marketing Education Curriculum Development Strategies",
author = "Ganahl, \{Dennis J.\} and Ganahl, \{Richard J.\}",
note = "The purpose of this paper is to compare and contrast the mission and scope of professional/baccalaureate advertising education with Marketing Education curriculum and instruction strategies to enhance advertising students' outcome. Sixty-five colleges and universities with advertising education departments, sequences, or areas of emphasis responded to a survey.",
year = "1992",
month = aug,
day = "1",
language = "American English",
journal = "Assessing Baccalaureate Advertising",
}